Guest Post by @Naijaplayboy
I recently received an email from one of Nigeria’s e-commerce guys konga.com(which I have attached below) giving me a free 750 voucher because i haven’t shopped on their website in a while, and I remember a Nigeria blogger @MrBankole writing a story HERE about how Konga is Krazy about Conversion funnels which got me really interested, and i topped up my konga.com wallet and bought the new Samsung S4 from their website.
In all this, there was one thing I wondered, and it was how Jumia.com would react to the brilliant idea from the konga team, and well, i have received my response.
The team at Jumia have decided to show how big their advertising budget is by doing the exact same thing konga did, which was to “re-target” their old customers, they however waited for a couple of weeks after Konga was done(probably not to be too obvious), and sent me this email below inviting me back to shop on Jumia and giving me a voucher.
I went to the Jumia website and tried to use the coupon code “JUMIAQWW” to shop, and it didn’t work!!, I tried it a couple of other times, and it still didn’t work.
