Fresh capital from global blue chip investor base is one of the biggest investments in South-East Asia’s fastest-growing fashion & beauty online store.
This new round of financing represents one of the largest e-commerce investments in the emerging market space and comes just two months after Tengelmann’s initial ground-breaking investment in ZALORA, signaling investors’ confidence in the online retailer after months of steady growth.
Michele Ferrario, Managing Director at ZALORA: “Our company is one of the fastest growing e-commerce companies in South-East Asia and has bright prospects. It is an honor for us that investors of such great repute have invested into an e-commerce company as young as ZALORA. Our goal is to continue serving up world-class products and services, so everyone in South-East Asia can benefit from the wide selection of products at ZALORA, the convenience of our e-platform, and the speed of our delivery.”
Most recently, ZALORA delivered its one millionth order since the store’s launch just over a year ago. This achievement emphasizes ZALORA’s impact on South-East Asia’s e-commerce market. The company already operates in nine countries and delights its customers everyday with a huge selection of top international fashion & beauty brands, which were previously only available in capital cities.
Besides stellar sales records, the first year for ZALORA saw mobile commerce as a key driver of growth with over 25% of revenue now coming from customers on mobile phones and tablets. ZALORA responded quickly to this insight by updating its mobile offering with its first shopping app released on iPhone app stores. Within 24 hours of launch, the app became the #1 lifestyle app for all ZALORA countries, and the top overall app for Singapore, Malaysia and Vietnam’s app stores.
The new capital will support ZALORA’s efforts to build on these recent successes to scale up operations and gain an even stronger foothold throughout South-East Asia, serving 600 million potential online shopping customers in the region. The investment will also be used to extend ZALORA’s current portfolio of 500 local and international brands including over 20,000 products in every country.