Sony has set up a Three-year Target to achieve US$1.4billion Market Share in African Consumer Electronics Industry. To achieve this goal, they plan to establish new zonal offices in Morocco, Ghana, Nigeria and Angola and in addition employ local human resources and identifying new business partners with the capacity to compliment the Sony growth strategy in Africa.
The company has unveiled an extensive blueprint for expansion across the African continent. Defined by a rigorous 360 degree immersion plan, Sony will look to transform the African consumers’ experience in the electronics sector through launching the latest technology products, introducing experiential Sony brand stores, and setting up authorized service centers in almost every country in Africa.
The announcements, were made at an exclusive dealers’ conference in Cape Town, South Africa last month to show Sony’s global ambitions and the significance it places on Africa in the international marketplace.
The company is one of the leading manufacturers of electronics, game, and entertainment.
This post was first published by AfricanWomenNetwork.org, our Africa publishing company.