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Nokia Partners With ONE To Launch agit8 To Help End Extreme Poverty G

Milcah Lukhanyu by Milcah Lukhanyu
8 years ago
in Tech
5 min read
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In a move set to end extreme poverty in Kenya and globally, Nokia has today partnered with Bono’s nonpartisan ONE Campaign and launched agit8 to showcase the incredible progress that has been made in the fight and to amplify the call for action.

According to John Nichols, Global Brand Director at Nokia, “A shared belief in connecting people has facilitated this exciting and dynamic partnership.”

Nichols added,“With our leading-edge imaging technology, and the power of photos to help raise awareness of world issues, and bring people together, we are committed to help spread the mission of this incredible organization.”

ONE will use the high-quality photography generated by Nokia users to inspire millions of people to support their on-going grassroots advocacy work targeting extreme poverty and preventable diseases around the world.  Visitors to one.org/protestsongs will find beautiful photography powered by Nokia alongside a diverse array of artists putting their own spin on classic protest songs. The site will include video performances from everyone from internationally-known artists to street buskers, and gives users the opportunity to add their voice to the fight against extreme poverty

Jeff Davidoff, Chief Marketing Officer of ONE said,“Advocacy at its core is a collective experience, a movement, that is meant to be shared with others. People share their experiences through pictures, making Nokia the perfect partner for our members to connect and campaign against extreme poverty.”

Extreme poverty has been cut in half in the last 20 years, and the facts show that it can be virtually eliminated by 2030 – but only if we act now. The campaign includes a digital music platform featuring new video recordings of classic protest songs, a new film that will be projected on the iconic façade of the Tate Modern in London and impromptu live performances. As the visual voice of this once-in-a-lifetime global media campaign, Nokia is helping spread the word via images captured around the world.

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Evocative images taken by prominent photojournalists, bloggers, amateur photographers and celebrities across the world using Nokia’s Lumia 920 smartphone will be projected onto the Tate Modern the evenings of 11-13 June.

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Nokia is encouraging its community to make their voices heard by capturing and sharing images, stories and experiences that support ONE’s “Progress via Protest” theme. The images, inspired by protest songs, are available to view and can be shared on Twitter using the official hashtag  #nokiaxONECampaign or uploaded to Nokia’s official Facebook page (facebook.com/Nokia).

 

 

 

 

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Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

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