According to Attila Bernariusz, divisional head of Kagiso Digital: “This partnership means that AdFu’s reach now extends to 2.4 million unique browsers – 1.34 million of them located in Africa – and 120 million ad impressions per month, excluding mobile. This means we have a unique value proposition for buyers looking to reach premium audiences in Africa through news, sport and social engagements.”
Bernariusz added that through Yookos and AdFu’s other African partnerships, it can offer its clients consolidated network buys with a bigger audience to suit many advertisers in terms of standard display, rich media banner advertising, sponsorships, page takeovers and branded content opportunities.
The deal also allows Yookos to AdFu share content, get exclusive’ sales representation on the continent through sales and access to AdFu’s ad-ops team, analytics and ad-serving platforms. AdFu has premium online publishers such as Nation Media, Sky News, Sky Sports, Cricket 365, Football 365, Golf 365, Planet Rugby, Sporting Life, Football 411 and Planet F1.