According to Algy Williams, CEO of Every1Mobile, “Mobile social networks in Africa allow us to engage with a vast, previously inaccessible audience of young people.”
Williams added, “The mobile phone has the potential to revolutionise access in emerging markets to information services across learning, health, agriculture, financial literacy, business support and sustainable livelihoods.”
E1M uses mobile social networks to build mass communities of 15-35 year old’s across Africa with a bias on Health, Education, Jobs and Entertainment for corporations, governments, foundations and NGOs. It said it serves over 25 million pages each month from users from South Africa, Nigeria, Ghana, Tanzania, Kenya and Zimbabwe.
It earns revenues from sponsorship’s, advertising, market research and social impact services.
Apart from its Cape Town office, E1M has 19 has offices in Brighton, UK and works on free content and services optimised for feature phones, a majority that are found in Africa. Among its communities include smartSex, sexual health and relationships, beSmart, non-curricular learning and and Mad4Socca, soccer news, results, forums and fitness.