UpStart Africa, a social enterprise incubator is set to launch Kenya’s first
reality TV show to help young entrepreneurs develop their ideas into scalable businesses.
Founded last year by Sankei Ole Kenga the big brother-like show starts auditions late July or early August this year and will run for nine months. The show will play host to teams consisting of developers, marketers, sales teams, business leaders and creatives where Upstart Africa will track their performance.
Ole Kenga told TechMoran, “The reality show is not just for fun and fame or the money but will train the teams on how to form ideas, develop prototypes, market them and monetise.”
He added, “We want to train them on ideation, sales and marketing and how they can set up companies. We want to the youth to take up opportunities that abound around them instead of waiting for jobs or the government to help them.
Upstart Africa is an opportunity for the youths to get mentorship from professions in business development, marketing and product design. It aims at supporting youth to start companies and become competitive across the continent.
Ole Kenga says they are opening applications for 40, young, business
savvy, technopreneurs who can create companies of their
dreams and win $50,000 along the way. They will also get a local pool of investors and international venture capitalists to to invest in the best businesses after the competition.
Like big brother, one team will be voted out of the show every week by the show’s panel of judges. The judges will identify teams with working prototype and make sure their solutions are in check with the world problems.
The 40 contestants will be based in Nairobi and the show will be live on TV for the whole period to allow viewers to vote in their best candidates every week and vote out those not impressive. Each team on the show will get $5,000 worth of
investment, exposure to venture capitalists and nine months free working space at UpStart Africa offices with access to mentors, VCs, investors and strategic partnerships.