Easy Taxi, a mobile taxi app founded in Brazil in 2011 and now expanding outside of Latin America has secured USD 15 million round of funding from its original backer Latin America Internet Holding.
The funding represents one of the largest internet investments in the region in the past few months and indicates the investors’ confidence in the taxi app after months of steady growth and international expansion.
Dennis Wang, Head of International Expansion of Easy Taxi: “When we started the company in 2011, we had only one goal: To connect taxi drivers and passengers the smoothest, easiest and safest way possible. Less than one year later we can say: We made it! With more than 30,000 taxi drivers in our network and nearly 1,000,000 downloads and counting, we already gained a strong competitive edge in 30 cities across nine countries. With the recent round of funding, we want to reinforce our position as market leader and continue our global expansion.”
According to Wang, the new funds will be invested in adding new functionalities and features to Easy Taxi’s applications, develop new channels, support the company’s international expansion and, finally, further enhance the company’s renowned customer service.
Easy Taxi’s recent success is not only due to its smoothly running system and ability to serve a big number of customers across several countries at the same time, but also to its innovative strategies.
“Easy Taxi has pioneered, worldwide, one of the first and most innovative initiatives to combine education, culture and public transportation, called “Bibliotaxi”, through which passengers can borrow books that are available inside Easy Taxi cabs and return them in a next trip, like a mobile library. The program already runs in Sao Paulo and is being expanded to many more cities. We also take our social responsibility very seriously, and in addition to simply ambitioning to make traffic better in big cities, we are now a major player in the “Don’t Drink And Drive” campaigns across the markets we operate, having established partnerships with bars and restaurants to promote responsible drinking,” says Tallis Gomes, co-founder and CEO of the Brazilian operation.
Easy Taxi is now one of the world’s leading mobile Taxi apps, connecting drivers and passengers in a smooth, easy and safe way. The value proposition is straight-forward: download/open the Easy Taxi app, available for iOS, Android and the new BlackBerry devices, confirm your pickup point and order your cab with the press of a button. In seconds you will receive confirmation of the name, photo and car model/plate of your driver, and will be able to follow the vehicle’s location in real-time as it approaches you. You can save favorite addresses, check ride history and use many more features constantly being added. Since drivers are checked for compliance before joining the network, passengers do not need to worry about their safety and can simply enjoy their ride.
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For more information, please visit: http://www.easytaxi.com/
