Badgeville has announced a strategic partnership with The Gamifiers to bring its presence in the Middle East including Egypt.

Badgeville boasts of its worldwide presence in great markets such as Japan and now wants the great Middle East to be in its fold. The renowned  company uses games to help brands engage with their customers, increasing customer loyalty.

“We’re very excited to be pioneering Gamification in the Middle East. Through our partnership with Badgeville, we’re bringing the best platform for behavior management and Gamification worldwide today. Through the social, reputation and game mechanics of the platform coupled with strong analytics, we empower brands and enterprises to build top-notch tailored gamified solutions,” said Sherif Dahan, Founder and Managing Partner of “The Gamifiers”.

The platform will utilize Badgeville’s gamification foundation. This will include incorporating rewards, reputation, social context and behavior analytics. In turn this will drive customer loyalty and engagement.

“We are delighted to debut in the Middle East with ‘The Gamifiers’. Their regional expertise and local knowledge strongly complement our platform offering and team at Badgeville.  said Anthony Nemelka, Badgeville VP of Business Development.

Brands and enterprises in the Middle East are quite similar to those in the US and Europe, already capturing great results from their programs on the Badgeville Platform,” Nemelka noted. “We look forward to seeing a number of those businesses embracing gamification in the near future.”

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