Rocket Internet’s Jumia has gone live in Ivory Coast in a move to provide a wide range of products online – including fashion, consumer electronics, home appliances and mobile devices.
This expansion makes the number of countries to five where Jumia is operating in.
According to Jeremy Hodara, Co-CEO of JUMIA: “We want all Africans to purchase high quality products for best prices. We launched in Nigera, Marocco, Kenya and Egypt before and are now in a market leading position in every country. We see the same potential in Ivory Coast and thus provide every customer with a secure, easy-to-use and convenient shopping experience.”
Recently, JUMIA secured with its affiliated companies a high double-digit million funding in JUMIA’s holding company. The backing, which represents one of the largest investments for an African eCommerce startup, allows JUMIA to continue its rapid growth.
This month, JUMIA celebrates its one year birthday in Nigeria, announcing over half a million customers within eleven months. JUMIA has become Nigeria’s #1 ecommerce, with every day over 100,000 unique visitors and a daily subscriber base of over 400,000 people – making it the 4th most viewed Nigerian site.