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SanDisk Partners With Mitsumi To Cover 22 Countries in Africa

Milcah Lukhanyu by Milcah Lukhanyu
8 years ago
in Business
2 min read
0
Sreedhar Sreekumar, SanDisk Regional Sales Manager Middle East & Africa
Sreedhar Sreekumar, SanDisk Regional Sales Manager Middle East & Africa

Flash memory manufacturer SanDisk has signed a distribution deal with Mitsumi, one of the largest and fastest growing IT distributors in Africa to cover 22 countries in Africa including Kenya, Tanzania, Ghana, Tunisia, Morocco, Mozambique, Zambia and Namibia.

According to Sreedhar Sreekumar, SanDisk Regional Sales Manager Middle East & Africa, “The partnership will strengthen our position in the African storage market.

“Africa is a growing emerging market and represents great potential for SanDisk. We are excited to partner with Mitsumi and to see SanDisk grow throughout the continent. Our partnership with Mitsumi reinforces our objective to expand our product reach in Africa.”

The deal follows the rise of smartphones in Africa. Smartphone growth in Africa has increased by 43% every year since 2000.

“Mitsumi is delighted to be associated with a pioneering technology company like SanDisk that has impacted people’s digital lives,” said Mitesh Shah Managing Director at MITSUMI Distribution.

“Mitsumi with its pan–Africa presence and width of distribution is excited to work with a dynamic brand like SanDisk and grow the SanDisk flash business to its potential in the captive and emerging markets of Africa.”

 

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Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

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