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Samsung Electronics East Africa Opens A $1 Million Brand Store At Nairobi’s Galleria Mall

Milcah Lukhanyu by Milcah Lukhanyu
8 years ago
in Mobile
4 min read
0
Samsung Retail Dealers Mohamed Omar (Left) and Ahmed Randeree join Samsung Electronics East Africa Chief Operating Officer Robert Ngeru and Samsung Electronics East Africa Hand Held Products Business Leader Manoj Changarampatt in cutting the tape to mark the official opening of the 7th Samsung Brand Store at Galleria Mall.
Samsung Retail Dealers Mohamed Omar (Left) and Ahmed Randeree join Samsung Electronics East Africa Chief Operating Officer Robert Ngeru and Samsung Electronics East Africa Hand Held Products Business Leader Manoj Changarampatt in cutting the tape to mark the official opening of the 7th Samsung Brand Store at Galleria Mall.

Samsung Electronics East Africa, has opened a Kshs 86million (US$1million) brand store at Nairobi’s Galleria Mall in a move to raise its local market presence.

The seventh Brand Store at Nairobi’s Galleria Mall follows the firms other fully fledged brand shops located at  leading local shopping malls such as Junction Mall, Westgate Mall, Thika Road Mall, Ridgeways Mall, Tom Mboya Street (Ambassadeur House) and at Nyali Mall (Mombasa).

Samsung Electronics East Africa Chief Operating Officer, Mr Robert Ngeru disclosed during the launch of the Galleria brand shop that the firm is also developing three more brand shops to be, opened in Nairobi’s Central Business District, Mombasa, Kisumu and Eldoret in coming months.

Ngeru added that the Samsung Brand Shops have been tastefully developed and furnished to act as customer experience and service centres for the firm’s range of Mobile, IT and Consumer Electronic products.

The Samsung Brand Shops are run by highly trained staffers and  the shops act as shopping hubs for customers to access genuine Samsung Products and accessories with the firm’s signature two year warranty.

“The idea behind our brand stores is to change a dull retail shopping trip into an interactive, cheerful experience- which is now known as retail-tainment which is the future of shopping,” Ngeru said.

He added, “Our retail development strategy is anchored on a commitment to ensure that we are within the reach of our growing customer base. To meet this commitment, we are actively developing branded Shops, Mobile Plazas and Service Centers.”

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At the same time, Samsung Electronics East Africa is also actively developing its retail sales capacity through an on-going skills transfer and training programme. The programme is, geared at raising the human resource capacity of Samsung Dealers and Distributors.

READ  Samsung Takes on Apple's iPhone 6+| Launches Galaxy Note 4 in Kenya, South Africa & Nigeria

The opening of the Samsung brand shop also comes hot on the heels of the Company’s unveiling of premium products including the Samsung Galaxy S4, Galaxy Note 8.0 Galaxy Grand duos and Smart cameras among other products.

 

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Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

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