Samsung Electronics East Africa, has opened a Kshs 86million (US$1million) brand store at Nairobi’s Galleria Mall in a move to raise its local market presence.
The seventh Brand Store at Nairobi’s Galleria Mall follows the firms other fully fledged brand shops located at leading local shopping malls such as Junction Mall, Westgate Mall, Thika Road Mall, Ridgeways Mall, Tom Mboya Street (Ambassadeur House) and at Nyali Mall (Mombasa).
Samsung Electronics East Africa Chief Operating Officer, Mr Robert Ngeru disclosed during the launch of the Galleria brand shop that the firm is also developing three more brand shops to be, opened in Nairobi’s Central Business District, Mombasa, Kisumu and Eldoret in coming months.
Ngeru added that the Samsung Brand Shops have been tastefully developed and furnished to act as customer experience and service centres for the firm’s range of Mobile, IT and Consumer Electronic products.
The Samsung Brand Shops are run by highly trained staffers and the shops act as shopping hubs for customers to access genuine Samsung Products and accessories with the firm’s signature two year warranty.
“The idea behind our brand stores is to change a dull retail shopping trip into an interactive, cheerful experience- which is now known as retail-tainment which is the future of shopping,” Ngeru said.
He added, “Our retail development strategy is anchored on a commitment to ensure that we are within the reach of our growing customer base. To meet this commitment, we are actively developing branded Shops, Mobile Plazas and Service Centers.”
At the same time, Samsung Electronics East Africa is also actively developing its retail sales capacity through an on-going skills transfer and training programme. The programme is, geared at raising the human resource capacity of Samsung Dealers and Distributors.
The opening of the Samsung brand shop also comes hot on the heels of the Company’s unveiling of premium products including the Samsung Galaxy S4, Galaxy Note 8.0 Galaxy Grand duos and Smart cameras among other products.