Founded last year, Rocket Internet’s online retailer Jumia, part of Africa Internet Holding Friday July 12 held the first e-commerce conference in Lagos, Nigeria gathering influencers and decision makers, to discuss the opportunities that e-commerce embraces for the Nigerian retail market.
In her keynote, Mrs. Omobola Johnson, Minister for Communications Technology of the Federal Ministry of Nigeria said, “The ICT industry is the primary driver of growth in the Nigeria economy thanks to companies like Jumia.com who have not only pioneered online retail trade in Nigeria, but also showed Nigerians worldwide that running such a business model within our shores is possible.”
According to Johnson, “E-commerce has opened doors for the upcoming generation of young Nigerian entrepreneurs, and especially enterprises like Jumia.com have provided a platform for these young Nigerians to express their creativity while acting as a job creation engine engine to hundreds of young Nigerians.”
Nigeria, one of the upcoming emerging markets in recent years continues to grow and attract foreign investors for the retail market. According to a study from the renowned institute euromonitor, Nigeria’s GDP based on purchasing power increased by 21,67% in the last 4 years. In same period, Internet users grew by 46% in the country.
Companies like Jumia have attracted investors and have a great impact on Nigeria as a country as well as a market place and are shaping the country’s economy.”
First City Monument Bank, DHL, Interswitch, Intel, PAGA, Zenith Bank, GT Bank, and Sleek and several other Jumia partners attended the event.
Tunde Kehinde and Raphael Afaedor, MD/Co-founders of Jumia.com, who pioneered online retail in Nigeria and also organized the conference said it was time to get various stakeholders on board discuss issues and ways forward for eCommerce in this market.
“E-commerce has opened doors for the upcoming generation of talented and young Nigerians,” said Rocket Internet co-CEO’s Africa Jeremy Hodara and Sacha Poignonnec. “We have seen numerous talent and aspirations in hundreds of young Nigerians and using our platform assist these individuals in fulfilling these ambitions and ultimately contributing to the nations growth technologically, economically and socially”
JUMIA became the number one retailer in Nigeria within one year with about 70,000 unique visitors daily, a daily subscriber base of over 150,000 people, the fourth most visited site in Nigeria and a recent launch of West Africa’s largest e-commerce campus spanning over 10,000 square meters in Lagos, Nigeria. With the same passion Hodara and Sacha Poignonnec said the firm will continue to raise the bar with a promise to remain Nigeria’s number 1 shopping destination.
The conference dubbed “eCommerce and ICT (information and communication technology) in Nigeria: an Engine for Job Creation and Economic Growth” was also graced by top speakers such as Randy Buday (MD of DHL Nigeria), Tayo Oviosu (CEO of Pagatech), Titilola Shogaolu (Chief payment& Value added Services Officer, Interswitch), Rolayo Akhigbe (Divisional Head, Transaction branding, First City Monument Bank) and Ekundare Olubunmi (Country Manager, Intel West Africa).