Panasonic Corporation, one of the largest electronic product company worldwide has launched the first panasonic Plaza in Kenya.

The move was aimed at serving its potential and existing customer’s in a highly professional and personalized setting.

Located in Westland’s area of Nairobi city, the showroom is labeled as the first fully equipped and comprehensive showroom by Panasonic . The show room will serve as an ideal one stop shop, a service center and a contact centre in one location.

The company show cased the different range of audio visual products and accessories, from home appliances, to digital cameras as well as a range of beauty products which will be made available to the Kenyan consumers.

The Managing Director Panasonic Marketing Middle East & Africa, Mr Masao Motoki.

Managing Director, Pole stars Mr Bhop Indar Singh together with the other dignitaries were present in the ribbon cutting event.

“Making inroads into Africa and establishing a strong presence by enhancing customer preferences and touch points are an integral part of our Africa expansion strategy. We are committed to becoming the number one consumer electronic brand in the African continent, and our first Panasonic Plaza in Nairobi, Kenya is a testimony to this. Our success in Kenya will highly influence our position in gaining customer confidence in the other potential African markets. We are positive that with our broad product category and high quality products, we be gaining a strong foothold gradually”, said Masao Motoki, Managing Director, Panasonic Marketing Middle East & Africa.

Panasonic’s main buisness partner is Pole Stars, who will also be providing the after sales service to the customer in kenya.

“In Pole Stars we have a partner who know and understand the demands of the local market. We are extremely happy to be working with Pole Stars and hope to strengthen and grow this very fruitful partnership,” Motoki added.

“Panasonic is a global brand and we are very proud to be their partner of choice in Kenya. The customers here will now be able to enjoy the latest technology while gaining access to products and services with greater convenience. With its extensive line-up and quality products, deemed to meet varied customer demands, this showroom will not only help Panasonic gain a strong foothold in the growing Kenyan market but also makes for a strategic brand association for us”, said, Bhop Indar Singh, Managing Director, Pole Stars Ltd.

Sing also said that his teamwill ensure that they will also create an awareness campaigne to educate the public about the products to help curb the production of counterfeit products.

He also added that plans to open other contact centres in major towns and other cities in kenya are underway.

Panasonic is planning to expand aggressively in Africa and this new Panasonic Plaza is a major milestone in its drive to gain major in-roads to the highly potential African market.