According to the firm, “We will join Yahoo!’s worldwide first-class talent team, and we expect to bring our technologies and experiences in big data analytics, personalization and mobile services to Yahoo! products and its 700 million customers.”
Founded by former Yahoo! US senior web architect Zheng Hao, Ztelic Technology does social-network-based hiring, online network management and third-party data analysis,
Zheng will now serve as the VP Yahoo!’s Beijing research center as the company shuts down some of its own services.
The Ztelic Technology acquisition comes just one day after Yahoo acquired Admovate in a move to boost mobile ad revenues making it the 19th purchase since CEO, Marissa Mayer, was appointment in July 2012.
Yahoo will utilize Ztelic’s big data analytics expertise to design customized products for its users based on accurate analysis and estimation internet user behaviors. Yahoo will also collect users’ behavior for more targeted advertisements for its clients.