Online food ordering and delivery platform Hellofood has today revamped its website in a move targeting tens of thousands of customers per day.
Launched 8 months ago and backed by Berlin’s Rocket Internet, a global business builder, Hellofood newly activated site and dramatically improved user interface was designed to withstand the the heavy order volume from the six markets in Africa that it been experiencing.
The new interface, launched in Nigeria, Ghana, Senegal, Ivory Coast, Morocco and Kenya also makes it incredibly simple for customers to order food, and offers great new functionality.
Hellofood, and its affiliated brand Foodpanda, are already present in 30 countries worldwide since launching in 2012 and is used by tens of thousands of customers on a daily basis, the site is revolutionising the way that people order food in Africa.
Hellofood Kenya already has over 100 partner restaurants in Nairobi, including Osteria, Pizza world, Brew-Bistro, Mr- Wok and China Plate among many more Restaurants. Users can order food from any of the restaurants in their city, for delivery to them in 45 minutes.
CEO for Hellofood Africa, Joe Falter: “Today marks an important step for us in our mission of making food ordering fast, easy and fun. This gorgeous site uses the latest technology and features to enhance the experience of our loyal customers, and to attract even more users to www.hellofood.com. Leading the African market for food delivery makes us extremely proud. Our rapid growth and expansion in the few months since we launched demonstrates the need for innovation. We are very ambitious and are constantly pushing to improve user experience, and deliver a product that blows our customers away.”
Hellofood and Foodpanda now target a total population of 3 billion people in 27 countries, making it the online food delivery service with the widest geographical reach. Hellofood is now working with more than 15,000 partner restaurants, and Africa is a big part of the jigsaw. With 6 African markets already up and running, and a service that is completely reinventing the status quo, Hellofood is bringing customers a service that they could only have dreamed of just one year ago.
