Africa continues to produce inspirational stories, with the latest being that of Abasiama Idaresit, an entrepreneur who has been able to grow his company’s revenue from its initial 250 dollars to over one million dollars in 2012.
Abasiama Idaresit is the founder of Wild Fusion, a digital marketing and online media-buying company, and Nigeria’s first ever Google Adwords partner.
Speaking to ThisDayLive, Idaresit said that he went back to Nigeria back in 2008 after completing his degree in Information Systems & Management at the London School of Economics, with an intention to use the internet to change how things were done on the continent.
Starting was not easy for him, since back then, people did not understand about internet advertising, with Facebook being a new concept to many. “People literally chased me out of their offices,” Idaresit told ThisDayLive.
His first breakthrough as an internet marketing consultant came when he was able to convince the owner of Baby M, a company that deals in mother and baby products, to allow him conduct an online advertising campaign for just N40,000 ($250).
The campaign saw Baby M’s revenue grow from $1,000 per month to over $100,000 per month, something that also attracted Google’s attention.
With that, Idaresit formed Wild Fusion, and today, provides digital services to clients including Diamond Bank Nigeria, Pepsi, Vodafone Ghana among others. The company made over $1 million in revenue in 2012, and looking to double that figure in 2013, and over $100 million in the next five years.
The company has branches in Ghana and Kenya, with the latter being the most recently opened.