Mobile security market has become strong, growing sub-market of Enterprise Mobility Management (EMM).

As Mobile Device Management (MDM), apart from evolving around application and content management, but the core driver for this evolution is the demand for greater security around corporate assets, wherever they may reside and regardless of format.

Concerns for data leak prevention; access control, compliance reporting, and monitoring are pushing EMM providers to increasingly provide more security-based mobility features to their existing solutions.

“While MDM will continue to provide the largest share of revenues, growth rates from other sectors, and, in particular, security and content management will increasingly account for a much larger portion of the market,” says Michela Menting, ABI Research’s senior analyst in cyber security.

The demand for security is enabling vendors to differentiate their offerings and stand out from the competition. But the window for MSM is short; security will become a basic requirement for all EMM solutions and successful differentiation will demand a long-term sustainable strategy. This could be through mergers and strategic acquisitions, or investment into other EMM submarkets, such as mobile network and identity management.

ABI Research estimates the current MSM market to total $560 million by the end of 2013 globally.