Boost Communications, a Norwegian mobile marketing and mobile advertising firm has partnered with S.A’s mapIT, in a move that will see them map the whole of Saharan Africa.
Boost Communications has partnered with brands, publishers and agencies to deliver cutting-edge mobile marketing and advertising solutions prior to the mapIT deal, however the partnership will see Boost Communications using mapIT LBS platform, deCarta to extend its range of location services to mobile applications.
The deCarta technology platform, a widely recognized independent enhancer of location based services, will be incorporated into Boost Communications Madmaker – Boost’s do-it-yourself mobile ad maker, which was introduced in 2012.
With mobile being the most up-close and personal device there is, the messages businesses bring to market through mobile need to be relevant for the target audience. Madmaker™ allows anyone to make truly position oriented and targeted campaigns for mobile.
“We are delighted to be partnering with the continent’s leading digital mapping firm. Combining the advanced technology from the deCarter platform and the targeting advertising capabilities of Madmaker will ensure all clients receive the best of both worlds,” said James Erasmus, South Africa Country Manager at Boost Communications.
‘The deCarta platform gives Boost Communications clients admittance to high quality map data in South Africa and Africa. It also brings the best in breed technology for local search, routing, geocoding and other advanced LBS features that support both feature phones, tablets and all major Smartphone platforms, allowing widest possible allotment for the location services,’ says Byron Moorgas, account manager of mapIT