Launched late 2012 by Brenda Wambui, a Nairobi-based freelancer writer, BrandAvenue aims to become Nairobi’s go-to place for top class fashion clothing and accessories for both men and women.
The now online shop began as an offline shop at the founders home shifted online after a year in business to reach the increasing internet users in the country, standing at over 16 million by CCK stats.
Moved by the inadequacy of affordable brands in the country, Brenda started the shop as a way of helping like-minded people find a place to buy top brands but an affordable price.
She told TechMoran,”I have always loved branded clothing, but it is very expensive in Kenyan stores when you want to buy it new, so the only other option is usually to buy it second-hand. What happens to people who want new branded clothing but at affordable prices? That’s where BrandAvenue comes in. For example, some of the shirts I sell go from an upwards of Sh. 8,000 in menswear outlets. I am able to sell them for 2,400. I cut many unnecessary middlemen and transfer the savings to my customers.”
She therefore did her research, found suppliers in Asia, right from the manufactures.
The online shop works simply. A buyer visits her website, selects the items from over 20 brands available, the right size and colour then adds them to their shopping cart. One can add as many items to their cart as possible just like in a physical shop. Once they are done shopping, they continue to checkout . At checkout, they confirm their orders, place of delivery, then they make their payment.
Payment options include MPesa, Airtel Money, Yu Cash, Debit and Credit Cards (Visa and Mastercard) as well as transfers from Equity and Co-op Bank.
“Within a day, goods are delivered to their doorstep. It is very convenient,” she said.
The shop is currently delivering around Nairobi and processes over 10 purchases a week but as demand goes up, she says the shop will deliver to other parts of the country by next year. BrandAvenue is bootstrapped.