Rocket Internet’s Jumia Launches FTC Apparel, Its Own Fashion Brand

Rocket Internet’s online shopping firm  JUMIA, has today launched its first in-house brand, FTC Apparel which is already available in Morocco and will be available in other countries soon.

FTC Apparel is a capsule collection of women’s shoes and will also launch with a women wear collection featuring an exciting mix of cutting-edge and up-to-the minute pieces targeting the modern self-driven working girls who like to stand out from the crowd.

Speaking on the launch, Jeremy Hodara, co-founder, Africa Internet Holding (Rocket’s Internet’s Africa arm) said “At JUMIA, our goal is to constantly provide the African market with the most convenient access to on-trend and affordable fashion. Creating an in-house label was an obvious next step for us as a company, and we have a team of incredibly talented, passionate and creative designers who have done a fantastic job on this first capsule collection.”

FTC Apparel draws inspiration both from big Moroccan city and from European catwalks, celebrity looks and street style and will keep track of trends that are driving expectations styles. The firm is also set to launch FTC Apparel’s men line-up with a wide-range of designs from youthful street-style to more refined professional looks.

“By including FTC Apparel in our already comprehensive portfolio of over 500 major local and international brands, we are providing our customers with something exclusive to our site.” SashaPoignonnec, co-founder, Africa Internet Holding. “FTC Apparel will be sold only on JUMIA throughout Morocco, giving shoppers more choice when it comes to their online shopping experience. We are really excited to see the journey the FTC Apparel brand will take from here.”

However,  this is not the first time Rocket Internet is launching its own in-house designs.

Recently, Rocket Internet’s Southeast Asia eCommerce platfrom Zalora launched its own fashion brand dubbed Ezra and earlier this year, its other eCormmerce site Zalando launched an independent brand called Kiomi.