OLX Kenya, the free classifieds online marketplace is bullish about the future and says it’s just a demonstration of how technology can make business easy.
With its network of buyers and sellers and presence in over 90 countries and in 40 languages, OLX says eCommerce is the future of business worldwide in this age of internet.
According to a Kenyan Business consultant, Robert Wamai, entrepreneurs ought to adopt technology rapidly. he added that successful entrepreneurs are like chameleons and know how to adapt to different circumstances and embrace change quickly.
Wamai urged Kenyan entrepreneurs to change their attitude by banning the word “jua kali” from their vocabulary claiming it hinders their growth. “It starts with your attitude. Don’t look at yourself as a small business person. If you do that, you’re dead”, he said. “The moment you define yourself as a Jua Kali, you will never go anywhere.”
To him the problem of small businesses is not the lack of money, but the lack of knowledge. “In order to grow your business, you have to learn how to use internet to your advantage”, he said. “If your business is not growing, there is an issue. It is important to take your business to the next level.”
Wamai was speaking during the OLX SME training session where Kenyan entrepreneurs pondered over ways to expand their businesses to global brands such as Coca Cola, Nike, among others.
Peter Ndiangúi, OLX Kenya country Manager said Kenyan society is changing a lot. “Globally, there are 2.45 billion internet users. In Kenya alone, 17 million people have made the internet part of their daily lives. Thirteen years ago, there were only 200 000 internet users in Kenya”, he said.
Mr. Ndiangúi encouraged businessowners to take advantage of the many benefits that internet offers. “A lot of consumers have switched off the TV. If you don’t use internet, you won’t be able to reach them”, he said.