Porsche Middle East and Africa FZE has set its eyes on sub-Saharan Africa and has launched a new dedicated investor communication platform in a move to help its expansion plans.
The online platform will help the firm’s potential investors or would-be Porsche importers apply for pre-selection screening. The platform will help in identifying dealerships with the ability to meet Porsche’s exacting sales and customer service standards, and will also act as a point the future business partners receive support.
Christer Ekberg, Managing Director at Porsche Middle East and Africa FZE, commented: “With the implementation of the investor communication platform, we have made substantial progress towards our 2018 growth target. Porsche is looking for investors that are as passionate about the brand as we are, and with the local market expertise to help us deliver an unparalleled experience and unrivalled service to customers.”
Porche Middle East and Africa FZE is bullish about business as it had a successful finish Q3 2013 with a 38 percent increase in deliveries compared to the same period in 2012. The new-generation Porsche Panamera – including Porsche’s first plug-in hybrid drive in the luxury class, the Panamera S E-Hybrid – has just arrived. The remainder of the year will also see a focus on the 50th anniversary of the legendary 911, with the regional debut of three new 911 models: the 911 GT3, 911 Turbo and Turbo S, in addition to the exclusive 911 50th Anniversary Limited Edition.
The firm’s version of the first ever plug-in hybrid super sports car, 918 Spyder was unveiled at this year’s Frankfurt Motor Show and first units are scheduled to be delivered to Middle Eastern customers in 2014. It’s also set to launch of the all-new Porsche Macan, a sporty SUV in the premium segment set to arrive in 2014.