Nigeria’s leading mobile enablement provider, Clickatell has launched an automated platform in partnership with VCASH. The platform allows users to purchase airtime in Nigeria. According to the company, the platform is the first-of-its-kind in Nigeria that offers subscribers auto-recharge capabilities on their mobile phones.

“This state-of-the-art service provides instantaneous capability to automatically load value onto phones in real time when their balances approach zero and it works on the MTN, Airtel, Etisalat and Glo networks,” the company said in a statement.

Commenting on the innovation, Peter Ojo, CEO of VTNetwork said the service can be used on all types of mobile phones.

“100% of our 1 million users use airtime everyday and need this service; even simple phone can utilize auto-recharge,” Ojo said.

According to the company, the service is available to users of VCASH.

“VCASH subscribers can use auto-recharge 24/7 to replenish set amounts of value according to their wishes.  The power is in the system’s ability to detect in real time that a phone‘s airtime is nearly used up based on a subscriber’s set usage pattern, and to then invoke airtime and apply the minutes to the phone,” it said.

It added: “The process is invisible but the control is in each VCASH user’s hands, with settings selections made via a mobile phone or online.   Monies in e-wallet attract reward points which extend the buying power of subscribers.”

The company describes airtime sales as a massive market in Nigeria.

In his remark, Samson Isa, Clickatell Director for West Africa said his company is glad to be part of the innovation.