“The initiative is borne out of the desire to deliver top-of-the-range entertainment to MTN’s subscribers at unprecedented and unrivalled speed,” said Senior manager, Consumer marketing, MTN, Saidat M’hammed Lawal.

The only one in the market, the Mobile Cinema will be showing Nigerian Blockbusters, premiers and short movies by subscribing to MTN DoBox app. Users will rent to films on their mobile phones for a set time period.

“We are very lucky to have chosen the right partners, MTN, to promote this initiative and also this is one of MTN’s bold steps to deliver a new digital world to its customers. Indeed, this move has reinforced MTN’s leadership position in leading the charge in the delivery of invaluable digital world to ICT subscribers in Nigeria,” said the CEO of Do Media, Gafar Williams.

Lovers of premier and blockbuster movies will just have to download the app, register and rent movies with a token. This will not involve further use of data to access and watch movies.

Movie producer and director, Charles Novia, said the product would go a long way to solve the distribution challenges confronting the industry.

“Now that technology has met with creativity, I believe Nigerian movies will be taken to the next level. As one of the producers, who has his movie on MTN Dobox, I must commend MTN for this initiative; now our films can reach everyone’s hand in a jiffy,” said the Producer.