Ella Matthew, a ladies fashion store recently launched in Lagos, Nigeria has joined the fast growing e-commerce industry and is currently functional as an online store.

The move is in a quest to cater for women’s fashion needs more conveniently, efficiently and at every ones comfort with the best of qualities from the store.

Shoppers also get to receive ordered goods at their doorstep and can apply payment either online or on delivery. The store aims to capture other towns beyond Lagos; Abuja, Ogun and Oyo where it will extend its delivery services too.

 By providing men’s items starting July 2014, the store will serve a large number of clients with time, with all operations being tech oriented.