Moving from analogue meant the local media firms will have no one watching their TV stations, or they’ll be forced to use digital TV broadcasters like StarTimes and DStv or GOtv to air their channels, for them or via other independent set top boxes. The media firms, in an alliance wanted to stop the government from switching off their signals and also to stop other firms from broadcasting their intellectual property content without their permission. The three say the pay-tv providers Signet Kenya Limited which is run by Kenya Broadcasting Council, Star Times Media Limited, Pan Africa Network Group and Gotv Kenya Limited were not to use their content-intellectual property minus compensation.The consumer body, COFEK argued that the public has not been engaged and no little or nothing about the move. COFEK also argued that the move was expensive and wanted the government to  subsidize the decoders. The body argued that switch-over will lock out over 90 per cent of TV viewers and kill advertisement, they major revenue source.