Based on British originated app Summly, Yahoo will henceforth provide users with daily briefings of eight to nine stories most likely to interest its users.
This is in a quest to address the needs of busy consumers considering media analysts are split over the need for such a product. The app was announced as part of Marissa Mayer’s Yahoo’s CEO’s first CES keynote address.
“The idea of cutting through the clutter and being a trusted curator that can offer quality bite-sized chunks of information definitely addresses a need. If people are being told they have read through enough news they are being misled,” said Mark Mulligan, editor of the media industry blog
According to Mr Mulligan, people require a way to steer through all the news, which makes the newly introduced app perfect for the purpose.
