Kenya’s capital city of Nairobi will host a major digital exposition, aimed at bridging the huge gap between the rate of innovations and their adoption, which threatens the fast developing local industry.
The theme of the fair is Powering the Digital Future and will hold from March 7 to 9 at Sarit Centre in Nairobi.
The fair will offer members of the public an opportunity to learn technological capabilities of various companies and latest digital trends. It will also be a platform for researchers, learning institutions, the business network and regulators to share experiences and reflect on expected impact of the evolving digital technology. Participants at the fair include the ICT Authority, Safaricom, Google, Tecno, CIO East Africa, the Marketing Society of Kenya (MSK), The Kenya Private Sector Alliance (KEPSA), Scarlet Digital, Najivunia.com, WASP Africa, Niaje and the Text Book Centre.
Others are Squad Digital, Nailab, the Bloggers Association of Kenya (BAKE), Media Eye, Laugh Industry, Tecno and Ona TV.
“Although there has been a high growth in applications development, their benefits are yet to penetrate the economy due to lack of awareness and limited access among Kenyans,” organizers said.
“Poor consumer culture and inappropriateness of some of the innovations have also been cited as barriers to their adoption, especially among the poor.
“Digital technologies can only impact the lives of individuals in the society if they offer appropriate solutions to problems and are easily available for use at affordable prices,” says Eyeballs Marketing CEO, Martin Muli.