Apple has a new product which is worth bragging about, the electronics manufacturing giant has announced that car manufacturers are adding support for an iPhone docking station that it has developed CarPlay.

Users can control CarPlay from either the car’s native interface or just push-and-hold the voice control button on the steering wheel to activate Siri without distraction. On that note it is possible to reduce the number of accidents caused by driving while using the phone.

“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Greg Joswiak, Apple’s vice president of iPhone and iOS Product Marketing. “CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”

Vehicles from Ferrari, Mercedes-Benz and Volvo will will be the first to get the car ‘treatment’ this week, while additional manufacturers will follow.

Once iPhone is connected to a vehicle with CarPlay integration, Siri helps users access their contacts, make calls, return missed calls or listen to voicemails. When incoming messages or notifications arrive, Siri provides an eyes-free experience by responding to requests through voice commands, by reading drivers’ messages and letting them dictate responses or simply make a call.

Apple CarPlay is available as an update to iOS 7 and works with Lightning-enabled iPhones, including iPhone 5s, iPhone 5c and iPhone 5. CarPlay will be available in select cars shipping in 2014.