Ipsos says, in a research they carried out, that almost all Nairobians are aware of the digital migration but are not in a hurry to buy the set top boxes.
According to the survey, 99 percent of Nairobi residents are aware of the future of digital migration while on the national level 78 percent are aware.
The need to purchase set top boxes is low with 68 percent of Nairobi residents being found not to be feeling the urgency to purchase set top boxes.
The purchase of set top boxes in the last two months has slowed down, Margaret Ireri, managing director of Ipsos said, when there have been court cases pitching media owners and the government over the digital migration.
Even when the major TV stations switched off their screens for the whole day protesting the migration last year in December, Ipsos’ survey established that the blackout did not scare the Nairobi viewership.
“The switch off scare where selected TV stations put off their TV signal for a day appears to have had no impact on the purchase of a set top box. With the media houses in court, people in Nairobi are probably hoping that the digital migration will be postponed,” Ireri said.
