Having signed a PriceCheck deal with MTN South Africa, Naspers is looking at signing with mobile operators in Nigeria.
In South Africa PriceCheck has 1.5 million users searching for products on its web and mobile sites (around 35 percent are on mobile). The site has over 30 million products in 6,000 categories from 400 stores.
“Our mobile app will be redesigned and co-branded as PriceCheck bought to you by MTN with nine radio buttons. One of these goes direct to MTN so that you can buy airtime and products. Less than 1 percent of retail happens online, yet as much as 40% of the buying decision process starts on mobile. We are now in a position to impact that crucial moment of influence. The future of commerce is on mobile and together with MTN, PriceCheck is closing the loop,” says MTN.