Zimbabwe’s telecommunications company Telecel, has plans underway to brand its prepaid service to “Telecel Go” for its subscribers who make it second largest in the country.
This comes after the death of ‘Telecel Mango’ a system previously introduced by the telco in a bid to get more subscribers into buying airtime more often and discouraging who do not buy. Aldrine Nsubuga said,“Our business is selling airtime, not the phones. So we want to get all our customers into the habit of juicing up as often as possible because it’s where we get our revenue.”
Then came ‘Telecel Red’ a fixed payment platform with contract packages that allow unlimited local calls and bonus text messages and data. The offer was meant to give customers greater control and flexibility over their cellphone expenditure. Most recently introduced ‘Telecel Business’ targeted its cooperate customers that allows companies to manage their accounts centrally as a business.
