Ad Dynamo Begins Push for its Paid Content Platform

Sam Wakoba

12 years ago

South Africa’s Ad Dynamo has begun to push its Paid Content platform to allow as many online publishers as possible to get paid for whatever they want to publish great customer content.

Odette Brophy, Publisher Manager at Ad Dynamo told TechMoran, “Paid Content streamlines the process of publishing advertorials online. After a simple setup process that gives our system access to your Google Analytics data, Ad Dynamo will then bring content opportunities your way. You have complete control to accept or decline any opportunity. You set the price that you’d like to be paid for producing the content.”

To many publishers in Africa, this is a great new potential revenue stream worth considering as it connects advertisers and agencies with top blogs and websites to run their customised web content. Apart from tracking for publisher’s Google Analytics details automatically, Ad Dynamo also measures content published to monitor impressions, unique impressions, clicks, unique clicks and CTR. Publishers negotiate for the best price.

After signing up, a publisher receives offers from brandadvertisers to produce content on their sites and then negotiate pricing with the advertiser directly to produce the custom content while advertisers use the platform to discover top publishers and gain real-time access to statistics and reach of each publisher or even review a publisher’s unique users before making a decision.

According to Sean Riley, CEO Ad Dynamo, “Ad Dynamo aims to be the leading digital advertising marketplace across Africa, providing brands with scale of reach and convenience by connecting them to an ever growing publisher base, and a product offering that is unrivalled in completeness. With more than 42,000 publishers on board, & close working relationships in place with Microsoft, Facebook, and Twitter, we believe that we’re well on track to achieve this.” The digital advertising firm has online & mobile contextual ad network, premium display advertising, and a rich set of social media advertising tools from its over 42,000 publishers.

Ad Dynamo launched in South Africa in 2009 and has offices in Cape Town, Johannesburg, Lagos, and Nairobi.It also has a London office to manage key publisher and advertiser relationships. The firm is held by Invenfin, a subsidiary of Remgro.

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