One Africa Media’s top online car marketplace in Ghana Cheki.com.gh, has pannounced a $100,000 sponsorship package for Ghana’s national team the Black Stars ahead of the 2014 world cup this June in Brazil.
In his acceptance speech FA boss, Kwesi Nyantakyi said the new sponsorship deal, will help enhance the finances needed to guarantee the continued success of the Black Stars.
“Money plays a very key role in the success of any organisation especially football and we are happy with this new sponsorship agreement.”
The black stars of Ghana will be making a third successive appearance at the World Cup this June in Brazil.
Mr Eric Amoako Twum the country manager for Cheki Ghana who signed on behalf of his company said the opportunity to sponsor the most powerful brand in Ghana the Black Stars was too attractive to be ignored, also they pledge to provide full support to the black stars in any capacity within the contract and as part of their plans Cheki.com.gh, will sponsor two journalists to the world cup in Brazil.
The ceremony came off at FA secretariat in Accra and was witnessed by members of staff of Cheki, car dealers on Cheki, officials from the Ghana Football Association led by the president Kwesi Nyantakyi who signed the agreement on behalf of the Ghana FA.
One Africa Media is taking a conservative approach to growth, focusing on monetising its dominant positions in core markets in East and West Africa, and slowly building out some of the regional markets with businesses that have traction already.
Last year, the firm acquired Uganda’s Garimoja.com, the then leading car marketplace in the country for an undisclosed sum and rebranded it to Cheki Uganda, which has grown into a dominant market position. Garimoja was founded by Charles Mugyenzi about 2 years ago and rose to become the dominant car marketplace by 2013. After Cheki acquired the business in 2013, they retained its existing staff and customers, rebranded to Cheki Uganda and invested in more capital plus using giving them the Cheki brand and technology platform.
One Africa Media also recently launched its Safarinow Kenya operations which now claims over 4,000 establishments, way over SleepOut.com and Jovago.com. Cheki Ghana’s latest sposnsorhsip is a drive to cement its already dominant market position in the country together with its sister site, Jobberman Ghana.
Carey Eaton, co-founder One Africa Media told TechMoran, “At a high level, all the businesses are going well, with market leading positions, all are monetised, some have broken even, and we are continuing conservative investment into the earlier stage companies focused on operational execution, rather than M&A or geographic expansion.”
