The firm says its investment will ensure no one is left out of the migration process and will also have access to quality audio and video television reception and access top broadcast content and multimedia data for education and entertainment.
According to StarTimes Vice President for Marketing Mr. Hans Han,“We intend to ride on our current 70% digital television network coverage in the country to extend the reach of our informative, educative and entertaining channel offering to more Kenyans key in not only growing our market share but also giving them an enviable choice that will enrich their television viewing experience.”
StarTimes’ major expansion plans are targeting rural Kenya and the firm aims to be available to 80% of the Kenyan population by the end of 2014 with its pay television and free to air digital television. Now available in Machakos, Migori, Trans-Nzoia, Laikipia and Muranga counties, the firm intends to expand into over 20 counties as the country gears to transition from analogue to digital television transmission.
StarTimes local competition is GOtv, Zuku and DStv on the high-end.