The collections tool is based on user activity and interest and is build on Zomato’s exhaustive restaurant content and will enable users to browse restaurants presented in categories based on popular themes in their city. Like, Delhi includes a ‘Legendary’ Collection, which covers famous, unforgettable restaurants in the Indian Capital; London includes ‘Gastropubs’, and Lisbon features ‘Beach Bars’, among other cityspecific themes.
Deepinder Goyal, Founder and CEO, Zomato said after launching the FoodFeed, a social layer to restaurant discovery, the firm provide information for foodies minus the searching for it.
“ With Collections, we’ve turned popular themebased searches into bitesized lists of restaurants that address specific usecases. In addition to the search aspect of Zomato, Collections opens up a whole new world from the discover point of view,” said Goyal.
The site also has features like menus, photos and geocoded coordinates for restaurants; allowing users to find, rate and review restaurants, as well as engage in social interactions with other foodies.
Zomato currently sees over 16 million monthly visits globally, across its web and mobile platforms, from people searching for places to go out for a meal, get home delivery, catch up at a cafe, or enjoy the local nightlife. The highly targeted platform makes it convenient for restaurateurs to interact with customers who are looking for meal options.
Founded in Delhi in 2008 by Deepinder Goyal and Pankaj Chaddah, Zomato late last year raised $37 million for expansion and is now available in 41 cities across India, UK, UAE, South Africa, New Zealand, the Philippines, Brazil, Turkey, Indonesia, Sri Lanka, Portugal, and Qatar.