Flytxt has launched in three MTN Markets in Africa, becoming live in Ghana, Rwanda, Guinea Conakry, Uganda and Zambia.

Flytxt, a company that provides analytics-driven real-time, integrated, closed-loop campaign management platforms for Communication Service Providers (CSPs), partnered with MTN to deploy real-time, on-trigger decision-making and customer engagement solution across MTN’s operations in the EMEA region.

Pieter Verkade, Group Commercial Officer, MTN said: “Flytxt platform has gone live in three markets in last two weeks. We appreciate Flytxt team for supporting our aggressive roll out plans. Flytxt’s platform enables us to have more informed interaction with our customers and at the right time too, further enhancing their network experience.”

“Telcos are some of the largest and most complex IT environments for deploying analytics platforms as they have varied data sources, and volumes, running into many terabytes with millions of real-time events every day. Our deployments usually span 4 to 8 weeks; depending on the scale and scope of implementation.

“We could deliver our solution faster in MTN markets, thanks to their clarity on business objectives and proactive implementation support. It is also a reflection of the robust carrier-grade plug-and-play architecture of the platform and our trained field presence with rich domain expertise,” said Prateek Kapadia, CTO, Flytxt while speaking on the occasion.

Flytxt is a preferred analytics partner for over 50 CSPs in some 32 countries where it drives the nations’ internal and external insight monetization initiatives centred on improving revenue and customer experience.