Jumia Kenya has unveiled its new Fashion blog dubbed Nation254 it says is designed to engage and interact with fashion lovers and to keep them posted on the new fashion trends.

Already, the e-commerce firm has contributed immensely to the Kenya’s fashion retail industry with many local fashion enterprises and designers showcasing their products on Jumia’s online marketplace, which gives them the opportunity to increase their reach, access new markets and generate more profits.

With this new blog, Jumia Kenya is keen to reiterate its dedication to promoting Kenya’s fashion industry.

Nicholas Saints, Head of Fashion for Jumia Kenya, said: “We are thrilled to introduce Fashion254. Our customers will love the variety of fashion products available on the new blog and the inspiration to put together a perfect look. When you order a fashion product on JUMIA, we deliver anywhere in Kenya, either at home or your office, and you only get to pay for it if it fits you. The blog will make sure you’re always updated on the newest trends.”

The fashion blog, which hosts leading brands such as Burberry, Adidas and Nike among others at http://www.jumia.co.ke/fashion-nation-254/, is grouped for both men and women fashion to create an easier shopping experience.More links to fashion products and information are can be found on the Jumia Kenya Facebook and Instagram pages .

The e-commerce company, which retails wide array of products including fashion, electronics, home appliances and beauty products, was established to provide customers with a shopping experience that is safe, convenient and stress-free.