Vodacom Mozambique has partnered with Flytxt to improve its revenue and customer experience through analysis of customer behavior and extension of next best offers to its subscribers in real-time.

Flytxt solutions use fully integrated man-machine collaborated approach. They generate insights and recommendations from varied data feeds within the CSP’s network and IT systems in addition to transforming them to real-time marketing actions and decisions for creating economic value across business workflows.

“We continually strive to create moments of rewarding experience for customers. We chose Flytxt to augment our customer value management practices for their innovative analytics driven customer segmentation and engagement approach, to ensure we continue delivering on our Brand promise to our customers said Paula Zandamela, Head of Corporate Affairs, Vodacom.

“This, together with our network quality and continuous expansion of services, will without a doubt keep Vodacom in leading position in Mozambique”.

Hetarth Patel, Vice President Worldwide Sales, Flytxt said: “We are excited to have Vodacom Mozambique on board. I am confident that our solutions would enable Vodacom to leverage touch points to optimize customer value by delivering contextually relevant offers and in real-time too.”

Flytxt has over 50 CSPs, serving more than 500 million subscribers across APAC and EMEA countries. The company’s Big Data Analytics powers customer experience, revenue management and mobile advertising solutions.