Pamoja has entrenched the value of its service in East Africa and has made this high-growth region its base. Having made enough partnerships, the company intends to build on its value added reseller network and strengthen the Cloud service ecosystem it has long envisaged for the continent.

Pamoja is focused on driving increased adoption of Cloud services, addressing traditional challenges and successfully replicating the Cloud services model for the benefit of operators throughout Africa.

In line with its proactive strategy to engage the Africa market, Pamoja has teamed up with First Distribution as part of the ‘First for Cloud’ initiative and make available Cloud computing for resale via an extensive network of Value Added Resellers.

Empowering the reseller through reliable technical support and exposure to global best practices in terms of Cloud adoption is a key component of Pamoja’s strategy.

To this end the Company recently announced that it has deployed its second Cloud platform at Liquid Telecom’s East Africa Data Centre in Nairobi, Kenya.

On September 11, 2014 Pamoja will unite with partner SmoothTel to host a targeted customer event in Nairobi. This event will offer small and medium business owners and key decision makers the opportunity to learn more about the benefits of Cloud computing.

Smoothtel is a professional ICT infrastructure specialist that provides its customers with innovative solutions that ensure the optimisation of application availability and manageability.

According to Albie Bester, CEO, Pamoja, Smoothtel’s value proposition is its ability to remove the complexity of the process of ICT acquisition and application.

Executive leadership at Pamoja believes that Africa is a prime candidate for Cloud computing. Access to this resource means that despite insufficient IT resources and limited budgets, businesses of any size can be equipped with ICT services at levels previously unattainable.

In order to reinforce this message, the company is actively pursuing opportunities to engage directly with the market through events and exhibitions.

Also in September, Pamoja, together with its Governance, Risk and Compliance (GRC) partner, Guideline Biztech, will exhibit at the IRMSA (Institute of Risk Management South Africa) 2014 Conference in Midrand, Gauteng.

This event, Bester says, affords the company a unique opportunity to engage with specialists in the field of risk management and deliberate the positive impact Cloud computing has on this industry.