Launched in Nigeria in July 2013, on-demand taxi hailing company Easy Taxi today kicked-off of its Refer & Earn program to reward customer loyalty and expand their reach.

According to the firm users will earn points every time they refer their friends and family to download and use the mobile application.

“Each time an existing user of the Easy Taxi app refers the requesting service to a family or friend and have them download the app, both the referrer and the referee get an Easy Taxi Voucher worth N1, 000 in value. The user is required to fill in the referrer’s Easy Taxi username in the promo/reference box while signing up/placing a request,” the firm announced adding that there’s no limit to the number of friends or family a user can refer.

The more referrals a user makes, the more vouchers they get and this rewards program is applicable across Lagos and Abuja. Easy Taxi’s major competition in Nigeria is the recently launched Uber and a proliferation of local apps in the market. If successful, these program will help the Rocket Internet-backed firm sign up more users and gain market share.

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