Launched early this year in Nigeria, SureGifts has partnered with ITEX Integrated Systems, a payment terminal service provider (PTSP) in Nigeria, to develop a gift card application that will run on over 30,000 of its POS devices deployed across Africa in a move expected to increase retail sales and offer more value-added-services to merchants for both firms.
This partnership will help SureGifts to aggressively expand its merchant base and offer gift cards that are redeemable for virtually anything that is giftable. Merchants can now also more easily accept gift cards and boost their sales. Globally, gift cards have been around for decades. The market has expanded consistently, and the US National Retail Federation estimate that the gift card market will exceed $200bn in the US alone by 2021. The product is still mostly unexploited in Africa.
SureGifts launched in January 2014 and has seen a steady growth in acceptance since and has seen an up tick of its services from some major international brands as well. The company currently retails gift cards for brands like Samsung, Mothercare, Lego, Sweet Kiwi, and online merchants like Jumia, Fashpa and Ellamatthew.
SureGifts partners with merchants across several sectors and retails gift cards redeemable at their locations. The redemption process of gift cards is now as simple as possible. Recipients of gift cards simply need to visit the merchant, make their purchase, enter their voucher code into the POS devices, and have their receipts printed instantly.
