MTN Group has created a new role aimed at driving sales into the enterprise market. The firm has appointed Mteto Nyati, the General Manager for Middle East and Africa (MEA) Emerging Regions to drive sales into this segment.

“This newly-created role is in line with our strategy to further leverage our integrated ICT offerings. Mteto will be a member of the Group EXCO, and take responsibility for leading the group-wide enterprise and ICT strategy, and to enhance MTN’s position in the enterprise segment,” says Sifiso Dabengwa, MTN Group President and CEO.

As the General Manager for Middle East and Africa (MEA) Emerging Regions, Nyati developed and implemented growth strategies for markets within the region. Prior to that, he was the Managing Director of Microsoft South Africa for six years.

During his tenure in the South African business, Nyati drove Microsoft’s innovation and leadership across the company’s core businesses in key markets. He was also integral to the development and implementation of Microsoft’s 4Afrika Initiative, a multi-year effort which aims to actively engage in Africa’s economic development to improve the continent’s global competitiveness.
Nyati spent 12 years at IBM, where he held a number of senior executive roles. He has a BSc degree in Mechanical Engineering from the University of Natal. In 2004, he was named a Yale University World Fellow.