IBM has today launched Verse, an email with a new freemium social collaboration offering that uses built-in analytics to give individuals a new way to converse, find the right people and information fast, and get work done.

The firm says it has spent $100 million investment in design innovation and brings together its leading cloud, analytics, social and security platforms to transform the future of work.

IBM Verse integrates email, meetings, calendars, file sharing, instant messaging, social updates, video chats and also uses what it calls ‘faceted search,’ which enables users to pinpoint and retrieve specific information they’re seeking across all the various types of content within their email.

“The convergence of analytics, cloud, social and mobile technologies is not just impacting our personal lives, it’s profoundly changing how we work,” said Bob Picciano, Senior Vice President, IBM Information and Analytics Group.  “These forces are reshaping how people make decisions, create and share new ideas and collaborate across teams to get work done.  With IBM Verse, we challenged our design teams to use analytics to completely reimagine the social collaboration experience to focus on engaging people and driving outcomes, not managing messages and inboxes.”

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