BlackBerry has said it aims to give current iPhone users a BlackBerry Passport in its new BlackBerry trade-up program this holiday season.

The firm has also announced discounts on unlocked BlackBerry Passport and BlackBerry Z30 smartphone devices; and PayPal financing, providing customers with a flexible option to purchase unlocked devices.

The BlackBerry Passport Trade-Up Program, aimed at iPhone users that want to convert to the new BlackBerry Passport starts December 1 tp Feb 13 2015, and allows Apple iPhone users to upgrade to a BlackBerry Passport and get up to $400 USD/CAD back on their iPhone, plus an additional $150 USD ($200 CAD) from BlackBerry.

However, a number of people think this is a desperate move by the struggling Canadian firm and no one will give up their iPhone for a BlackBerry whether it’s a Passport or A Z10

The  BlackBerry Passport Trade-Up program is available in North America only and is for open for iPhone 4S, 5, 5C, 5S, and 6.

To make things look normal, BlackBerry is also offering a Black Friday deal for BlackBerry Passport and BlackBerry Z30 smartphone devices from November 22.

BlackBerry will be offering $100 USD/CAD off the purchase of a black colored BlackBerry Passport so that U.S. buyers will just spent only $499 USD for a new BlackBerry passport instead of $599 .

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