One Africa Media-backed BuyRentKenya
recently held a seminar for its property agents and developers in a move aimed at empowering them with the tools and skills to grow their businesses with ease.
Speaking to TechMoran, Jamie Pujara BuyRentKenya CEO and co-founder said, “One of the key pillars of buyrentkenya is to build strong relationships with our agents and developers. We see ourselves as a partner in their business in that we can bring more people to our site where they can find these agents properties. The idea of hosting seminars and workshops only re-enforces that belief. By providing a platform where we can showcase our expertise and introduce agents to the tools and products available to help grow their business we empower them to be able to provide better service to the end user.”
According to Jamie, the seminars are aimed at helping property agents and developers to understand the potential of the online space as the landscape is always changing and BuyRentKenya wants to ensure agents understand all options that are available to them in order to reach their audience.
BuyRentKenya also aims to share with them data it has and the feedback it has received.
“We understand better what the end user is looking for, where their frustrations lie and what they want changed. We want to constantly evolve to position ourselves to best match their expectations but of course since we only advertise property we need to work with our agents to provide this,” said Pujara.
Speaking at the seminar held at Tin Tin restaurant
, Rosemary Momanyi, the head of Google’s Sales and Marketing for Sub Sahara Africa said over 50% of Kenyan search queries come from mobile devices and real estate agents and experts need to optimize their sites for mobile sites.
The topics that we discussed were the ‘Digital Landscape in Kenya as it relates to Real Estate’, ‘The Evolution of Real Estate Portals’, ‘Leads: Quality Verses Quantity and How to Improve on Both’, ‘Digital Marketing and Using Social Media to Build your Brand’.
BuyRentKenya hopes to do this every couple of months and we’ll look to bring in more experts to help engage and guide our members.