Naspers’backed classifieds listing platform OLX wants everyone to have a test of Christmas. The online marketplace is working with gospel artists in a campaign dubbed Sell-to-Bless to encourage people to sell their unused goods on the site and use the proceedings to buy dry food stuff from Uchumi supermarkets and donate to four needy children’s homes.
According to the firm, after successfully selling unused goods on OLX, the sellers will go to any Uchumi supermarket branch and shop for dry food stuff or buy vouchers from Uchumi supermarkets which will also be used as the drop-off points.
Set to run for a period of one month from 9th December, 2014 to 4th January, 2015, the campaign is headed by Jackson Kamau aka DJ Soxxy, DJ Gee Gee of Citizen, Dk Kwenye beat, Size 8, Willy Paul, Bahati, Djs Mo, Johnie Celeb, Sanch, Krowbar, Touch, Soxxy, Gee gee, Njugush, Kambua and many others.
The gospel artists will visit the four selected children’s homes and hold concerts to entertain the children while delivering donations from the public. The public will get a chance to nominate and vote for their preferred children’s homes via social media and LIVE TV Shows on Sundays.
In a statement, OLX Kenya country manager Peter Ndiangui says, “We see OLX as the solution because it is the only platform to sell the unused goods from homes to someone who needs it more. It is a win-win situation as the seller will de-clutter their homes by selling on OLX, while the needy children’s homes will get their preferred donations in form of perishables and maybe toys too for the children”.
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