Time Inc. has partnered with bitcoin wallet Coinbase, to accept bitcoin payments, becoming the first major magazine publisher in the world to do so.
Time Inc publishes Fortune, Health, This Old House and Travel + Leisure which all be accepting bitcoin payments for monthly subscriptions.
“We are always looking for ways to make it easier for consumers to engage with our brands and this pilot program will give bitcoin users a seamless and simple way to purchase subscriptions,” said Lynne Biggar, Executive Vice President, Consumer Marketing + Revenue, Time Inc. “We hope to expand our partnership with Coinbase in the coming months to create more opportunities to provide greater value to our customers.”
Beginning today, anyone with a Coinbase wallet can use bitcoin to purchase subscriptions to Fortune, Health, This Old House and Travel + Leisure. To create a Coinbase account, visit http://www.coinbase.com/signup.
“For a major publisher like Time Inc. to embrace bitcoin sends an important message to both its readers and to the broader media community,” added Brian Armstrong, CEO & co-founder of Coinbase. “In addition to providing consumers with an easy, convenient way to pay for their subscriptions, it also opens the door for Time Inc. and publishers like it to familiarize themselves with the Bitcoin technology and explore new applications across the industry.”