Rocket Internet’s online marketplace Kaymu, available in several markets across Africa, has launched an app on the Android watch in a move expected to make shopping even more accessible for the online shopping community in Africa and being the first African business to launch an app for the Android phone on the continent.In a statement Sami Louali, Kaymu’s CEO said: “Kaymu is reaching new boundaries in the digital space. This gives users both functionality and an increased level of accessibility”. He also added: “What it also does is integrate the Android watch and phone so as to provide a seamless browsing experience which is what most consumers are looking for these days. It makes shopping and browsing across different devices easier and makes for a more integrated experience.”
The functionality of this app is dual – it lets users browse products featured in the catalogue on their watches itself and also displays all push notifications. Moreover, links on the alerts, when clicked automatically open on an Android phone.
Currently, Kaymu connects close to 40,000 sellers to buyers and helps them bring their business online, the launch of the app is in line with the firm’s mission bring the African consumer online.According to a 2013 report by McKinsey, more than 50% of urban Africans said they had accessed the Internet on their mobile device at the time of the study. And by analyzing the current trends, it looks like the use of the Android watch will increase rapidly as well.
